WHO IS BRAXIS?
THE ROAD TO THE AFTERMARKET
In a highly competitive, fierce yet full of opportunities automotive global market, Braxis embodies Chassis Brakes International’s ambition to move one step closer to the industry’s specialists, decision-makers and final consu- mers, and become a key player in the aftermarket. Braxis is CBI’s commercial brand dedicated to the aftermarket.
YOUNG BRAND, ABIDING COMPANY
Braxis might be a new brand, but it’s the sum of 80 years of knowledge and passion for the brakes sector that made of CBI one of the world leading players. Time breeds knowledge, knowledge breeds the ability to create break- through products and meaningful business partnerships. These are the pillars that Braxis’ success relies on.
BRAXIS IS AN EASY AND MEMO- RABLE NAME ABLE TO EVOKE BOTH THE CORPORATE BRAND AND THE BRAKES INDUSTRY.
The name Braxis is a simpler and shorter expression of the corpo- rate brand name, obtained through the contraction of the “Brakes” and “Chassis” names, capitalizing on the phonetic link with the corpo- rate brand and the semantic proximity with the industry. The “x” brings on the power of techno- logy, while the suffix “is” adds a passionate, creative, almost magical touch.
“Hi-tech with passion” is not just a slogan. It is something we believe in. It is the essence of what we do and how we do our work.
Our products are at the core of our interest: we create durable, robust and innovative brakes systems. Our catalogue is designed to facilitate our customers' decision and help them identify the right product, while our packaging responds to their need for simpli- city and rapidity. This is the PRODUCT ENVIRONMENT and we are keen to the perfection of each detail.
AN INTEGRATED PRODUCT AND HUMAN ENVIRONMENT
But our vision of hi-tech even goes beyond our products: for us, hi-tech also means the HUMAN ENVIRONMENT and the related services.
We are specialists : We are the specialist of brakes, we know brakes inside-out.
We deeply listen to customers’ needs in order to be specific, flexible, quick and agile. We set the pace and keep it up with continuous innovation.
We strive to make customers’ life easier, better and safer, day after day, always further…
BRAXIS. HI-TECH WITH PASSION.
We’re passionate about what we do, about the positive impact our work has on real people’s lives and about the idea of mastering motion in a perpetually moving world. These are our daily sources of inspiration.
Our ability to stay focused in time made us one of the few world- wide brakes specialists. Focus is more than a value. It’s a way of conduct, a bridge between the past and the future, the red thread that guides our endeavors and imagination.
We carefully analyze each detail until we reach flawless quality standards. We apply the same measure of exigency and the “no compromise” policy to both products and services, because we know that people’s lives depend on us.
Each day, we seek easy and clever ways to meet our clients’ high expectations—as well as our own, which are sometimes even higher. Simplicity is a sign of progress and we’re committed to achieving it in everything we do.