About us

WHO WE ARE ?

THE ROAD TO THE AFTERMARKET

In a highly competitive, fierce yet full of opportunities automotive global market, Braxis embodies ADA GROUP’s ambition to move one step closer to the industry’s specialists, decision-makers and final consu- mers, and become a key player in the aftermarket. Braxis is ADA GROUP’s commercial brand dedicated to the aftermarket.

YOUNG BRAND, ABIDING COMPANY

Braxis might be a new brand, but it’s the sum of 30 years of knowledge and passion for the spare parts sector that made of ADA GROUP one of the spare parts leading players.Time breeds knowledge, knowledge breeds the ability to create break- through products and meaningful business partnerships.        These are the pillars that Braxis’ success relies on.

BRAXIS IS AN EASY AND MEMO-RABLE NAME ABLE TO EVOKE THE BRAKES INDUSTRY.

The name Braxis is a simpler and shorter expression of the, obtained through the contraction of the “Brakes” the semantic proximity with the industry.          The “x” brings on the power of techno- logy, while the suffix “is” adds a passionate, creative, almost magical touch.

 

BRAND MANIFESTO

“Hi-tech with passion” is not just a slogan. It is something we believe in. It is the essence of what we do and how we do our work. Our products are at the core of our interest : we create durable, robust and innovative brakes systems. Our catalogue is designed to facilitate our customers' decision and help them identify the right product, while our packaging responds to their need for simpli- city and rapidity. This is the PRODUCT ENVIRONMENT and we are keen to the perfection of each detail.

 

BRAND VALUES

PASSION

We’re passionate about what we do, about the positive impact our work has on real people’s lives and about the idea of mastering motion in a perpetually moving world. These are our daily sources of inspiration.

FOCUS

Our ability to stay focused in time made us one of the few world- wide brakes specialists. Focus is more than a value. It’s a way of conduct, a bridge between the past and the future, the red thread that guides our endeavors and imagination.

EXIGENCE

We carefully analyze each detail until we reach flawless quality standards. We apply the same measure of exigency and the “no compromise” policy to both products and services, because we know that people’s lives depend on us.

SIMPLICITY

Each day, we seek easy and clever ways to meet our clients’ high expectations—as well as our own, which are sometimes even higher. Simplicity is a sign of progress and we’re committed to achieving it in everything we do.

 

"HI-TECH WITH PASSION"